In this episode:
Through 78 episodes the TriDoc podcast has been a resource for athletes trying to make sense of the advertising and marketing that accompanies products aimed at them promising to improve performance. On this episode, joined by the podcast intern Maddy Pesch, I review the ways that such marketing is often deceiving and how consumers can be better attuned to the kinds of common ways that what is promised so very often deviates from reality.Plus, a conversation with the highly entertaining Alex Larson. A nutritionist for endurance athletes who understands that eating is not only something to be enjoyed but a way to fuel high performance training and racing.
[5:22]- Decoding the science in marketing
[39:10]- Alex Larson